a Blog from Apropos Promotions

Back to School
-Stephanie Goodwin, Apropos Intern

I love being home for the summer, but I am anxious to return to the sea of red that is University of Madison. During the freezing Wisconsin winter I see white snow, brown barren trees, black boots, and red jackets. Everyone – the jocks, the nerds, the “coasties,” the hipsters, and even the professors – don bright red Bucky Badger apparel; and at a campus of 40,000 students that’s quite an accomplishment. Before this summer I interpreted the unofficial red uniform as an explicit display of UW Madison’s fervent school spirit. Now though, through my internship within the promotional products industry, I have a much different perspective.

I see the campus’ universal and eager acceptance of the university color as evidence of one of the most successful promotional product campaigns ever. Upon its founding in 1848, promulgating the school and developing an excellent reputation with a rodent mascot named Bucky must have seemed daunting. Yet they doggedly created any product imaginable – pens, golf tees, leg warmers, calendars, iPod cases, stationary, overalls, ice cream, underwear, you name it – with the university logo or mascot. Thus UW Madison’s exhaustive red campaign thrives still today, and enthusiastic Badger students like me can revel in its success.

Summer Blockbusters draw in huge crowds looking to view the latest movies and beat the summer heat. With several movies hitting the big screen this summer, what better way to reward someone with movie tickets? But did you know that we here at Apropos can brand pre-loaded movie cards? You can choose from having 1 or 2 movie tickets uploaded on a pre-paid card that can accommodate a full color image. This is a great way to show your appreciation and is truly a gift that anyone will enjoy.

Not only are there pre-loaded movie tickets but you can choose from an array of different card categories that include  music download cards for music buffs, plant-a-tree card for environment friendly gifts, DVD and magazine subscriptions, and hotel and dinning certificates just to name a handful.

Pre-loaded cards are a great gift for people to use at their leisure and can enjoy with family and friends.