a Blog from Apropos Promotions

Like anyone, I really hope to “check out” of work while on vacation.   I know we all have lofty dreams of this, but somehow you can never truly escape especially if you do something you love.

Recently I was vacationing in Hawaii.  I found inspiration and the true definition of a brand truly reinforced by the Mauna Kea.   Not only does their brand somewhat remind me of Apropos (orange flower), but it forced me to think about why everyone there truly wanted to dawn apparel with this little orange flower.  Many of the people at the resort actually have private residences on the property and certainly can afford to wear any brand they choose.   After pondering and watching individual, after individual pass by, I once again confirm that it isn’t just because they like the orange flower, it is what that flower represents….The Experience.   The orange flower is the service, the orange flower is the beautifully manicured grounds, the orange flower is the great time they had reconnecting with their families, etc.    So, pause and think about what your “orange flower” represents.   I know I have!  Aloha